This plan is a comprehensive guide for the Washington University (WashU) Alumni and Constituent Engagement team. Developing an institutional strategy will help us increase engagement and build on our culture of philanthropy to help the university reach its goals. A highly integrated and coordinated alumni engagement program that includes all university community members and focuses on diversity, equity, and inclusion will enable us to organize and mobilize WashU’s graduates and friends in service of the university’s philanthropic priorities.
Our strategic vision
By 2025, Alumni and Constituent Engagement will be recognized as the essential hub for meaningful engagement and collaboration to advance the mission of Washington University.
1. UNDERSTAND OUR ALUMNI
Gather and analyze alumni data.
2. ENGAGE OUR ALUMNI
Enhance engagement opportunities for our alumni and friends.
3. COLLABORATE WITH UNIVERSITY PARTNERS
Work closely with our campus partners for whom alumni involvement is essential to success.
4. ENHANCE ALUMNI COMMUNICATIONS AND DATA MANAGEMENT
Create an integrated marketing and communications plan to engage alumni, focusing on an enhanced online presence.
5. ENGAGE STUDENTS AND RECENT GRADUATES
Foster connections among students and recent graduates to build a foundation for lifetime engagement with WashU.
6. CULTIVATE A DIVERSE AND COMMITTED TEAM
Recruit and retain a forward-thinking Alumni and Constituent Engagement team of staff and volunteer leaders dedicated to and accountable for strategic outcomes and programmatic success.